Investment Philosophy

Seeking to control risk without sacrificing performance is our investment philosophy’s foundation.

The flexibility to adapt to a changing financial landscape involves a keen eye on technical and economic indicators and a comprehensive, multidimensional approach to risk management. Our goal is to provide the best possible risk-adjusted returns while avoiding unnecessary or unplanned risks.

Let’s get started by talking about our risk management approach to the portfolios we manage. The investors using our portfolios are risk-sensitive. They either want to control their volatility through capped equity exposure, want more comfort in the event they may need to take money out, or are taking money out on a regular basis. That’s who we serve.
Meridith L. Hutchens

Founder

Hit the right risk targets

There are two pitfalls that we aim to help advisors and their investors avoid. One: underestimating risk, both theoretically in regards to what it will take to meet their goals as well as technically, when evaluating the actual amount of risk achieved in their portfolios. Two: targeting dollar exposures instead of risk exposures, which can lead to unnecessarily wild swings in risk over time, even if they are taking the right amount of risk.

Taking enough risk and planning with the intention to consistently achieve that risk target is the first step an advisor should take with our strategies.

Return, review, repeat

In the investing world, time, trust and opportunity do not count for much unless they are underpinned by a firm bedrock of consistency. In our minds, gains are only a success if they can be repeated. We strive to develop strategies that perform day after day, month after month, decade after decade.

Our aim is to deliver for advisors a steady, consistent approach that will result in outcomes that meet their client’s risk and return goals time and again.

Return, review, repeat

In the investing world, time, trust and opportunity do not count for much unless they are underpinned by a firm bedrock of consistency. In our minds, gains are only a success if they can be repeated. We strive to develop strategies that perform day after day, month after month, decade after decade.

Our aim is to deliver for advisors a steady, consistent approach that will result in outcomes that meet their client’s risk and return goals time and again.

Adapt or be left behind

In today’s ever changing financial landscape, changes take place at an accelerated rate. The marketplace has become more volatile due to the overwhelming number of traders and algorithmic computer programs that trade in seconds instead of minutes, causing significant volatility in the traditional buy and hold strategy. That is why we continually monitor the markets and consider how changing conditions might impact portfolio holdings.

Our proactive approach to portfolio management and analysis takes the emotion out of investing, showing advisors clear, confident directions to take their clients.

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Offer this level of strategy to your clients by working with Fortis. 
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